Get Laid Tips

Hello all, I have got a friend who is having problems and I don’t know what advice to give him as I have never done something like this before. Well he is going through online dating and he is a bit stuck as to what to say when e-mailing and replying to someone add. How does he start, what is a good thing to start with and what do women don’t like. some examples would be great. MANY THANKS ALL